Here are some email-related steps you can take to start improving your IP reputation: This may take some time to rectify, but it's important to establish your reputation as a trusted source. While some tools only provide reports, Sender Score provides an actual score to rank an IP reputation from 0-100 which falls into 3 categories: Needs repair (0-70), Room for improvement (70-80), and Great reputation (80-100).Ī negative IP reputation means your organization has work to do to verify its legitimacy to ISPs and email filters. Microsoft SNDS: For organizations using Outlook, SNDS sends reports containing detailed data about individual IPs and when users junk your messages. Google Postmaster Tools: For organizations using Google Workspace, Postmaster provides data on delivery errors, spam reports, and performance issues. Sender Score: Sender Score is calculated on a rolling 30-day average in most cases, ensuring you are receiving timely data on how ISPs and customers view your emails.īrightCloud: BrightCloud sends a summary of IP address data including information on threat status, threat analysis, and virtually hosted domains. Use a tool with real-time data since static lists are quickly outdated. ![]() Next, you'll want to choose an IP reputation tool. Your email provider (like Gmail or Outlook) Check out your Sender Policy Framework (SPF) record to find IP addresses of email servers authorized to send emails on behalf of your domain. If you're unsure where your organization's IP reputation stands, now is the time to verify you are in good standing.įirst, you'll need to gather the IP addresses associated with your organization. IP reputation can cause the success or failure of an email marketing campaign. IP history (If malicious behavior has been detected from the same server, for example)Īnalyzing the above characteristics and other factors helps IP reputation trackers gauge the level of risk associated with a specific IP address. IP reputation will track email characteristics like: Mass marketing email campaigns seem like a great way to communicate, but they can lead to a low IP reputation if not executed properly. ![]() This leads to the attacker's emails being marked as spam, or even blocked from delivery.īut IP reputation also affects legitimate business owners. The attacker’s IP address is subsequently associated with malicious online behavior, hurting their IP reputation. Recipients flag the emails as malicious to their mailbox provider. On the other hand, if associated with bulk spam, malware, dangerous domains, or suspicious locations, an IP address will have a poor IP reputation.Ĭonsider an attacker sending phishing emails as an example. If an IP address sends authentic, spam-free emails, it gets a positive IP reputation score. IP reputation measures the behavioral quality of an IP address and how many unwanted requests it sends.
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